8 Basic Website Features You Must Have in 2023
In today’s digital world, having a website is essential for any business, organization, or individual looking to establish their online presence. With the rapid advancement of technology, it can be challenging to keep up with the latest features and trends that are becoming increasingly popular.
In this article, we will take a look at eight basic website features that you must have in 2023 to ensure that your website stays ahead of the competition and provides the best user experience.
1. Mobile Optimization
With the majority of web traffic coming from mobile devices, your website must be optimized for mobile devices. According to Oberlo, over 60% of all website traffic comes from mobile devices. This includes ensuring that the website is responsive, loads quickly, and has a user-friendly interface that’s easy to navigate on smaller screens.
2. Easy navigation Menu
It’s an important feature for a website because it allows users to easily find and access the information and content they are looking for. A well-designed navigation menu should be intuitive, easy to use and provide a clear structure for the website’s content. It’s important for a good user experience, as it helps users find useful information without getting frustrated.
Additionally, easy navigation helps search engines to understand the structure and context of a website, which can improve a website’s SEO and make it easier for users to find your website.
3. SEO Strategy
SEO is another important feature of a website because it helps to improve the visibility and ranking of a website on the search engine results page. The higher a website appears in search engines, the more likely it is to be visited by users.
A well-implemented strategy can increase the number of visitors to a website by making it more easily discoverable by users who are searching for products or services offered by you or your business. Ultimately, it will increase sales, conversions, and revenue for your business.
Your SEO strategy should combine on-page and off-page optimization like keyword research, meta description, and backlinks. By implementing these techniques, a website can improve visibility and ranking in search engines.
4. Have A Blog
Blogs are a great way to build the authority of your website. Let’s break down some benefits of having blogs on your site:
- Improving SEO: By constantly publishing new and pertinent content, a blog may assist a website’s SEO. It’s important to create a content calendar and stay consistent with content production and distribution.
- Building Brand Awareness: A blog can be used to build brand awareness by providing valuable content that helps to establish the website as an authority in its domain. This can help you retain and attract customers.
- Build Relationships: A blog can be used to build relationships with customers by providing a platform for two-way communication. This can help to establish trust and loyalty with customers.
- Generating Leads: A blog can generate leads by providing helpful information and resources that can encourage visitors to contact the website for more information or to make a purchase.
5. Set Up Google Analytics And Search Console
These two tools are going to help you understand your audience better, find loopholes in your website, and make amends. Google Analytics can provide you with detailed information like the number of visitors, where they come from, and how they interact with your website. Furthermore, it provides valuable information like demographics, interests, and behavior of website visitors. Finally, you can set up goals and track conversion goals, such as contact form submission or ecommerce transactions.
Search Console can help you to identify and fix technical issues that affect the visibility of the website in search engine results. Additionally, Search Console will provide information on the keywords and phrases that users used to find this website in search results. It helps you track the most visible page, popular search queries, and what position they rank on.
6. Easy Access To Contact Information
By providing easy access to contact information like phone numbers and email addresses, customers can quickly reach out to the website owner with questions and concerns. This can help improve customer experience and increase customer satisfaction. Furthermore, giving customers easy access to contact information will establish credibility for a website. Website owners should have multiple contact channels that let customers speak with them.
The website owner needs to act on customers’ feedback and queries on time to establish relationships and enhance engagement.
7. Outstanding Visual Design
A website’s visual design is often the first thing that users will notice, and it can play a significant role in forming their initial impression of the website and brand it represents. A visually appealing and well-designed website can create a positive first impression and leave a lasting impact on users.
A visually enriching design improves user engagement and brand value. It can help you create a consistent brand experience and make the brand more memorable and recognizable to users.
8. Strong Call to Action (CTA)
A compelling call to action (CTA) will help in motivating visitors to do a desired activity, such as making a purchase, completing a contact form, or subscribing to a newsletter. This may increase the website’s income and conversions. Additionally, a strong CTA may serve to make it obvious what action the user should take next on the website, which can enhance the user experience and lessen the uncertainty.
It’s important that you A/B test different versions of CTAs to identify which message, placement, design, and color scheme is more effective in driving users to take the desired action.
Now you understand the basic website features, you need to understand your need to take the right measures to take your website to the next level. Making a website work takes time, patience, and a lot of hard work. You mustn’t rush and keep things simple. Knowing the possibility of where your website can go will help you compete with your competition and establish yourself as a key player in your industry.
Are you planning to outsource your web development project? Or do you need help updating your website? iClickSee is the best place to reach out. You can reach us through our contact form or schedule a call with us.