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How to build a SAAS product

There has never been more demand than there is right now for tools that help us all to work more efficiently, and with greater connectivity. There is little doubt that this demand has increased, in no small part, because of the impact of Covid. With home, and hybrid, working, the use of the likes of Zoom, Slack, and Microsoft Teams soared. What do these all have in common? They are all SAAS products.

Let’s take a look at what SAAS products are, what to consider when building them, and how you could benefit from the assistance of a company responsible for web design and developments, London. 

What is meant by SAAS?

SAAS stands for software as a service. It relates to using software, via the internet, that is licensed and that end-users pay a subscription for. It does away with the need to buy a floppy disc or a CD to install software on your computer (remember buying Microsoft Office on a disc?). Instead, everything is managed via the internet, with no physical product to handle.

The steps to launching SAAS products

A company that excels in web design and development, London, can help you to brand your product and showcase it in the best light. However, there are a few steps to take before reaching that stage:

Look at the market

Building a SASS product is no different to any other business venture in that you need to know about the market that you are trying to enter. There are basic questions to ask before you go too far into the process. These include:

  • Who, and where, are my potential customers?
  • Which companies are my main competition?
  • What is my USP?
  • How am I going to market my product?

Time for a business plan

After some brief research, so that you know the direction that you’re heading in, it is time to put together your business plan. Within this you will need to consider just how you are going to monetise your product as well as how you are going to fund it, to get it off the ground in the first place. 

Get the right team around you

While you may have great strengths in some areas, it is rare for anyone to be able to do it all. As well as exploring a company that offers web design and development, London, you’ll also need to consider:

  • Software developers
  • Product designers
  • Testers
  • Marketers
  • HR teams
  • Finance department 

Get your product good to go

When your product is near completion, it is time to test, test, then test some more. Ensure that any bugs are ironed out and that your end product is ready to wow your end-users. When you’re at this stage, it’s time to launch

Get in touch

If you’re looking for a professional web designer that can take you all of the way through the process, and provide outstanding results, then iClickSee can help. As a digital agency in London, we have the expertise to provide just what you are looking for. Why not get in touch and see how we can help?

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We simplify the process of building robust web and mobile application solutions to help launch, scale, and invigorate businesses of all sizes.

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